Petra Higby is the CEO and co-founder of The Caviar Co., the sustainably focused brand she launched in 2015 with her sister Saskia, growing it from a single apartment fridge into a retail shop, tasting room, and nationally distributed name.

Originally from Lubbock, Texas, she began her career working hands-on in caviar production and sales, shaping her mission to demystify the industry and champion sustainable, transparent sourcing—believing “there’s a caviar for every day of the week.” A mother of two and active community supporter, her book Caviar Dreams celebrates the passion that turned a niche delicacy into a thriving, woman-led business.